McGuire

McGuire Furniture

(Creative Direction, Business Strategy, Segmentation, Brand Strategy)
Agency by Others partner Amy Finn and Art Director Claudia Bruno were asked to evolve the McGuire brand to appeal to a younger, more luxury oriented  consumer. We delivered a new mission statement and brand voice for McGuire, along with blueprints for decision-making across all creative expressions of the brand and a unifying strategy for new collections and category introductions. ABO also created a fresh visual and verbal brand expression, redesigned the McGuire website and executed 5 national ad campaigns based on the new brand direction. McGuire’s President credits the work with the beginning of the brand's multi-year 'refresh' that has continued to evolve.