Make the World Yours.
"Cost Plus" World Market was looking to evolve. The brand wanted to drive change across consumer touchpoints. We defined the key brand attributes from the consumer point of view, and set out to help the brand understand how to deliver a more customer focused experience. We explored how these key customer attributes could drive business decisions, marketing pathways, and category growth.
Going into living rooms and kitchens, we identified key and emerging customer segments and developed critical positioning insights. We developed a set of refocused management directives to deepen the brand's cultural and competitive positioning. In the end, we helped the brand reframe itself as a ‘global storyteller’ to consumers which helped drive growth and expansion. Cost Plus World Market opened its first NYC flagship in 2015.