Agency by Others is a collective of experienced, high-level talent rooted in strategy, research, creativity, design and communication.   

We bring our clients an extensive understanding of cultural trends and consumer behavior,  award winning creativity, and a network of expertise in fashion, luxury, sport, and the evolving digital landscape.  Our experience spans research, strategy and business innovation; brand experiences and communication; and creative development and execution of the ideas we generate. We deliver original and effective solutions that translate globally and digitally. We provide turnkey execution or can collaborate closely with internal teams and external partners. 

Interested in working together? Contact us in San Francisco , Amsterdam, or New York City


Amy Finn 

Co-Founder / Partner
Insights & Strategy

Amy’s passion for big ideas is coupled with a strategic mind that moves her seamlessly between commerce and culture, uncovering the deep  insights that make brands ‘sharable’ through dynamic, fresh consumer experiences. Amy helped start Experiential Marketing at Levi’s, and was a co-founder of AMMO, a pioneer in influencer and experiential marketing that launched groundbreaking, high growth programs for many top tier lifestyle brands.  Amy’s awards include a CLIO, GLAAD Media, IABC, PRSA Silver Anvil and LSA Excellence Award. She has been published in numerous books and magazines including "Harnessing the Power of Buzz," Brandweek and AdAge.

Nick Arauz

Co-Founder / Partner
Strategy & Experience

Nick has worked with successful retail brands for over 18 years, developing groundbreaking store experiences and the underlying strategies that connect retail brands with customers. He started his career directing the NYC studio responsible for Anthropologie from 1996-2006; since then,  his work has expanded to brand strategy and marketing programs to drive retail growth with customer-centric experiences and storytelling, including two years working with David Yurman on visual storytelling and leading the design of their Soho flagship.  Nick was the creative director for several Fortune Global 500 Galas in London and is a co-founder of the non-profit His work has been featured in the MMA, New York Times, DDI, Outside Magazine, and GDRUK.

Jake Baldridge

Research Director

For Jake, it's always been about how it works, how people think and why the world is the way it is. Jake got his start in advertising at Rivers Agency in Chapel Hill, NC and managed food, beverage, alcohol and automotive brands at DDB New York and StrawberryFrog. Jake has helped attack some unique challenges for clients in the US and around the world, working with Heineken, SMART Cars / Daimler, New Balance, Xfinity, Olay, Propel, Burt’s Bees, Lipton, and others. Recent projects customer relationship strategy for Xfinity; Understanding  motivation and travel booking methodology of Millennial travelers; and work with a hi-growth shoe brand breaking out from a unique orthopedic positioning to compete fully as a fashion brand.

Claudia Bruno

Creative Director

Drawing on her experience as a Creative Director of iconic luxury, fashion and lifestyle brands such as Anthropologie, Tommy Hilfiger, Kate Spade, Dwell Magazine, Banana Republic, Martha Stewart Living, Eddie Bauer and McGuire, Claudia’s work exudes timelessness, elegance and warmth that simultaneously feels fresh and cutting edge. She creates artful, enduring, compelling imagery for brands that pulsate with emotion, and charms us with an unexpected wink. Uniquely at home bridging the worlds of art and commerce, editorial and advertising, fine arts and fashion, Bruno is involved with all aspects of brand-building, with a fierce dedication to excellence, guided by the sincere credo that no detail is too small to be perfectly exquisite.